In today’s technology dominated society, the days of corporations creating brand loyalty through coupon clipping and classic mailers are all but obsolete. In a world where tablets, computers, and smart phones stream blogs, social media, and videos 24/7, today’s consumers are more knowledgeable and particular about the content they process and the brands they choose. Amidst this endless streaming of information, opportunities have emerged for companies to share their corporate initiatives across a multitude of direct platforms.
Savvy brands now seek sleeker and smarter ways to attain brand loyalty among current and potential customers, according to the leading communications and marketing agency, LINKS WorldGroup. Today’s technological innovations create almost limitless ways to share information and engage with the public. Combining this ability with age-old corporate social responsibility initiatives and actions allows for the opportunity to allow customers to feel they are supporting important causes, while simultaneously creating loyalty to brands.
“Both corporate social responsibility and social media marketing have emerged as important aspects of any business. By combining these two aspects and using social platforms as a voice for corporate social responsibility platforms, brands are able to both engage and gather even additional support for important causes while also building trust and confidence in the eyes of the customers,” says Edward De Valle of LINKS WorldGroup.
Customer surveys have confirmed that companies who give back to the community, care for the environment with green practices, and implement process and investments that go beyond mere profit, are ultimately more admired through the eyes of customers. Companies must also take into account that today’s modern consumer has limitless access to information and is incredibly savvy. This is a key factor for companies who wish to create long-term brand leverage, as they are able to highlight their role in community development through smart social media presence and content marketing.
According to a recent survey, 75% of respondents revealed that they felt organizations weren’t doing enough to increase brand loyalty. While some may argue that sponsored content is not the best way to go about public relations for CSR, there is data to show that in such cases sponsored content is not perceived as advertising. It is still important to identify such content clearly and gain trust for being transparent.
Social media is a platform that is attracting major attention for its ability to bring companies closer to consumers. Buzzwords such as sentiments, engaging content, viral, reach, influencers, quick interaction, feedback, complaint resolution, and regular stream of content can build positive rapport when implemented correctly. Companies in industries such as travel, retail, food and beverages and entertainment have a lot to gain from trust built on social media. It is always, however, important to remember that consumers want to engage with corporations, and companies should use this platform to speak with rather than pander to customers or simply advertise their initiatives. Customers can quickly see this as companies simply wanting to ‘do good’ for the sake of their bottom line. That is why smart and clever content marketing is key.
It is also possible to measure and quantify the results of social media activities and keep track of how successful any campaign or activity is. LINKS offers marketing consultancy for firms who aim to engage in and track social media initiatives. Through an organized process of content creation for social media and other content marketing efforts that includes research, analysis, data collection, organization, writing, and editing of blogs, newsletters, press releases, brochures and overall collateral, LINKS provides an in-depth approach that results in powerful content for clients in consumer goods, travel, real estate, education, health, luxury lifestyle and many more. LINKS also aims to build long relationships between clients and their audience through a strategic communication process. This translates into creative and adaptable ways to reach the target audience.
LINKS WorldGroup has emerged as a major marketing communications agency on a global scale due to its ability to give a voice to their client’s vision. Since its strategies are geared towards return on investment, its team has gained expertise in executing marketing plans that bring revenue and deliver results by combining both traditional and new media. As a research oriented and forward thinking agency, LINKS is able to generate remarkable results for its clients in a wide range of industries.