As part of its mission to inspire humanity and continue to solidify its reputation as the leading airline in Puerto Rico, JetBlue provided the return flight transportation to San Juan for the Puerto Rico national baseball team and their families upon their success in reaching the finals in the World Baseball Classic 2017. The celebrations included branded JetBlue t-shirts, Puerto Rican flags, a press conference at the terminal, a parade throughout the San Juan area as well as a concert featuring top Puerto Rican artists at the Convention Center.
LINKS WorldGroup orchestrated that three of Puerto Rico’s most prestigious media outlets return on the flight back to San Juan with the baseball team, including: GFR Media (newspaper media conglomerate including Puerto Rico’s largest and most important newspapers), Telemundo (local television network) and WAPA (local television network). LINKS attended all press conferences where Giselle Cortés, JetBlue’s Director of International Airports, conducted speeches expressing JetBlue’s happiness in executing this special initiative and being part of the celebrations. All of Puerto Rico’s top tier media attended the arrival press conference at the JetBlue terminal, which was orchestrated by the Puerto Rican government’s office, and provided coverage, ie: print, digital, radio and broadcast.
- Total top tier media placements: 45
- Total impressions: 65.1M