Create awareness and brand recognition of Viva Air, as the first Peruvian low cost airline to operate in our market under real low cost modaity.
Secure key econonomic, general news and tourism media coverage to position venue as the first Peruvian low cost airline.
LINKS World Group secured 75 pieces of coverage only during April in key local media. Current average travel occupancy of 94.4% during its first week of operations. More tan 319,800 unique visits to Viva Air website during the fisrt days of operations, getting more tan 63,808 air reservations. Coverage include the most important publications in Peru: El Comercio, Gestión, La República, Publimetro, Perú 21, among others.