Create awareness, brand recognition and strengthen relation with the brand and with an exclusive top tier media called Maxim. (This brand has been a challenge since Donald Trump enters his career for the presidency).
The editor of the magazine was thinking of getting married. He wanted to be special, international. So I persuasive to visit Panama as a different destination, plus to do it in the TOC. So we created a content exchange plan of room for editorial content.
The idea was to create an story of wedding proposal and destinations. Some of the things, that we men normally have a permanently blackout. These placements have obtained an audience reach 200,000 estimated print editorial views, and XXXX in online readership.