Create awareness and room bookings for The Knickerbocker Hotel following the reopening of the project in Times Square. Position the property as the only Five Star Hotel in Times Square with a rich and iconic New York history.
Create a comprehensive international press outreach program in line with their domestic efforts to reach affluent key markets.
LINKS World Group secured 46 pieces of coverage in key international media.
Feature articles include coverage in: Vogue, Hello!, Elle, L’Officiel, Zoom, and Life & Style
These placements have obtained an audience reach of 6.89 million hits in circulation, 240,000 estimated coverage views, and 137 million in online readership.