Reposition the venue as more than just Miami’s best party hotspot that offers the full experience of fine dining and exceptional nightlife/entertainment.
LINKS worked alongside the venue’s marketing team to uncover their latest menu creation: Bâoli Burger. Although the client overlooked this menu item, the agency developed strategic and timely pitch angles highlighting – what LINKS identified – as Miami’s most expensive burger to organize media interviews with the venue’s executive chef with key regional food and luxury lifestyle writers.
LINKS secured a total of 10 media placements in only three days. Feature articles were obtained in Haute Living, Ocean Drive, Huffington Post and Zagat, among others. These placements have obtained a reach of more than 51,074,047 potential consumers and a total ad value of more than $57,909. Customers not only came in to try the new menu addition, but experience the other menu offerings from the venue as well.