In 2015, Marriott International and Universal Music Group launched a global marketing partnership. In order to drive awareness to the partnership Marriott International and Universal Music Group created a series of concerts called #WITHTHEBAND.
Drive business around Marriott Internationals portfolio of brands and shift perception of Marriott among milennials by leveraging Universal Music Group’s portfolio of artists.
General admission sales increased by 100% in 24 hours after engaging influencers. There were a total of 17 posts across Twitter, Facebook, Instagram and Periscope. Content reached more than 21 million Internet users.