Increase awareness of LAN & TAM Airlines flights from the US to South America and promote the unique culture and entertainment synonymous with Chile.
LINKS planned and executed a consumer activation in one of NYC’s highly trafficked areas, Union Square. The activation, a live game show called “Meet Chile” had the goal of testing passersby’s knowledge of Chile and LAN Airlines. Winners of the game show received a round-trip ticket to Santiago. The game show stage featured some of Chile’s most iconic views and brand ambassadors, dressed as skiers wrangled contestants to participate either in one of the game show’s sessions or to enter the raffle. A film crew was present to film the whole activation and edit the footage to use for social media purposes.
A total of 32 guests participated in the “Meet Chile” game and 8 round-trip tickets were given away to lucky New Yorkers. Over 200 spectators entered the raffle and gave their emails to receive LAN promotions. Brand ambassadors gave away more than 100 promotional booklets about Chile in order to motive people to travel to Chile.