Create awareness in order to be perceived as a source of solid information and the introduction of the new Country Manager for Colombia, Chile and Peru, Claudia Tellez.
Created an event (breakfast) for the media in order to present the Mobile Travel Report. It was the perfect moment to inform about extensive, relevant, travel Colombian trends. The news was secure for an exclusive the day before to one of the most business media in Colombia, ¨Diario La República¨ that published the same day we did the event.
LINKS WorldGroup secured 33 pieces of coverage in key media. Feature articles include coverage in: Portafolio, La Republica, Enter, Publimetro. These placements have obtained an audience reach of 25.5 million in online readership.
- Enter: 2.4M UMV
- Portafolio: 2.7M UMV
- La Republica: 980K UMV