Create awareness and brand recognition in LATAM markets following the Mobile Travel Report created by KAYAK to show the digital traveler behavior.
Secure key tourism and national media coverage and create buzz around the report results with events and media tours in Peru, Chile, Colombia, Mexico and Argentina.
LINKS World Group secured 168 pieces of coverage in media from Mexico, Peru, Colombia, Chile and Argentina. More than 80 journalist attended the 5 events through out the region. At least 40 of them where Tier1. Feature articles include coverage in: Alto Nivel, El Comercio, Portafolio, LUN, El Cronista Comercial, MSN, El Universal, etc. These placements have obtained an audience reach of 200 million consumers.