Event with press to presentation study of trends of Chilean digital travelers carried out by the company KAYAK. Brand positioning in the country through data of interest to the population. Create users awareness from the company services and generate traffic to digital KAYAK platforms.
Media advisory of technology, tourism, lifestyle, business and general news. Exclusive interview with a print media of high circulation previous to the event. First placement in media printed the same day of the event of presentation study. Key media publications and general news for better traffic visits to kayak platforms.
Realization of event in a strategic place not to lose press invitation. 24 medias (online and print). Tourism outlets: 6; technology outlets: 8; lifestyle: 5; business: 2; national contingency: 3. 5 on site interviews. In less than 24 hours after the event were obtained 4 tier 1 publications: las últimas noticias, diario finaciero, emol and hoy x hoy. Links WorldGroup secured 30 pieces of coverage in national and regional media. The placements have obtained an audicience reach of 3.579.139 of consumers.