Build organic content in order to educate the Colombian consumer about the tools and advantages of Kayak. Basically, what is and what is not Kayak, and how can it helps to change the travel experience.
Consolidate a map of possible influencers who can be eligible to be a brand ambassador. At the end we negotiate with Daniel Tirado a campaign of three months. He is one of the biggest travel bloggers in the world.
LINKS World Group secured: 3 videos explaining how to use Kayak for planning trips, including information about the destinations and the hotels found through Kayak. The videos will be published on Daniel Tirado´s YouTube Channel and the other videos will be shared on Daniel Tirado´s social media (on Facebook or Instagram). One Facebook Live every month. One mentions every month in Facebook related to current Kayak`s strategy and One mentions in Instagram related to current Kayak`s strategy. Every Facebook Live had 105.893 viewers, his videos were seen by 20.154 fans and had more than 8752 views on Instragram.
Daniel Tirados current numbers are:
- Facebook: 999.5k
- YouTube: 101.1k
- Instagram: 188k