In celebration of JetBlue’s inaugural flights between Mexico City, Fort Lauderdale and Orlando, LinksWorld Group representatives organized and executed an inaugural declaration, press conference and cocktail in the Mexico City International Airport on October 1st 2015. In celebration of the new route from MEX-FLL, JetBlue along with Greater Fort Lauderdale Convention & Visitors Bureau, brought a selected group of top tier media from Mexico to a 3 day FAM Trip.
Secure key trade, travel and tourism media coverage and create buzz during the JetBlue inaugural and toinvite lifestyle media on A FAM Trip the JetBlue service and experience one of the brand’s most iconic destinations.
LINKS World Group secured 21 pieces of coverage in key national media for the inaugural declaration and 8 featured pieces for the FAM Trip. Feature articles include coverage in: Notimex, El Financiero, El Economista. These placements have obtained an audience reach of 4,430 million consumers.