Position JetBlue as the Dominicans’ favorite airline with the support of the main artistic and cultural events of the Dominican Republic. Since the cities Santiago and Santo Domingo are cities focus for the brand.
In JetBlue Airways for the eighth consecutive year endorses the Santiago Carnival, with the purpose of enhancing Dominican culture and customs. At the event, JetBlue invited its main partners, friends and close friends of the brand, as well as members of the press of the main media in the city of Santiago. JetBlue received from Medios Unidos del Cibao y la Corporación Carnavalesca de Santiago, a recognition as “Santiago Carnival Airline” for its constant support to this cultural festival. The activity was attended by the principal executives of JetBlue from Santiago, Santo Domingo, Puerto Rico and the United States.
LINKS WorldGroup obtained a total of 15 coverage in the most important printed and digital newspapers of the city of Santiago and Santo Domingo. The publications were placed in newspapers such as the newspaper Listin Diario and La información, Periódico Hoy, Medios Unidos del Cibao, Diario Metro, Tele Universo among others. For a total of 6,009, 100 between visits and circulation.