Introduce the Parmigiani watches to the Mexican elite and create awareness of the brand through top tier media publications.
In order to captivate the Mexican market and present the highly detailed and fascinating process of watchmaking, an exclusive FAM Trip to the Parmigiani Factory in Neuchatel, Switzerland was organized. Important affluent Mexican publications like R.S.V.P de El Excélsior, Farenheit Magazine, Status Magazine, HighEnd Magazine and Radio Fórmula were involved in the factory visit and mesmerized by the process. The media was able to interview the watchmakers and executives from Parmigiani who shared their knowledge of watchmaking and industry news.
LINKS secured several feature articles in R.S.V.P de El Excélsior, Farenheit Magazine, Status Magazine, HighEnd Magazine, Revista y Más, among others. These placements have obtained a reach of more than 107,000 viewership in key publications that selectively target Parmigiani elite demographic.