Introduce the Ferretti brand to the affluent Mexican market and top tier high-end media to create awareness of the brand.
Strategic relationships were created to personalize the brand by arranging one on one interviews. Desk side briefing in between the Ferretti Group brand managers and targeted Mexican media like Forbes Magazine Mexico, Architectural Digest, among others were made. This exclusive partnerships generated feature placements in these top publications.
LINKS secured a total of 50 media placements in 2013. Feature articles were obtained in Forbes Life Mexico, Poder y Negocios, Architectural Digest, statusmexico.com, HighEnd Living, Consentido MB, among others. These placements have obtained a reach of more than 53,852,455 potential consumers and a total ad value of more than $1,552,132