Create an annual event where South Florida’s real estate gurus could come together to share their thoughts with brokers, journalists and business people about current trends, the future of the real estate market, and the role of Latin America in helping the market flourish.
LINKS coordinated the first Forbes LATAM South Florida Real Estate Forum which featured a great roster of thought leaders and innovative thinkers answering questions curated by Forbes editors from throughout the Latin American region regarding emerging neighborhoods, sales & marketing, luxury projects and the future of South Florida. Notable panelists included: Walter de Fortuna (Fortune), Andres Aison (Fortune), Jesse Ottley (Cervera), Veronica Cervera (Cervera), Carlos Rosso (Related), David Martin (Terra Group), Hernan Gleizer (Optimar), Mayi de la Vega (One Sotherby’s), Jay Phillip Parker (Douglas Elliman), Mel Martinez (JP Morgan Chase), Fernando Harb (Greater Ft. Lauderdale Convention Bureau).
A total of 263 guests attended the event alongside a dozen journalists from top publications in South Florida. LINKS confirmed over 60 editorial placements from its press efforts before, during and after the event. Editorial placements included TV, Newspapers and Magazines from South Florida, Peru, Chile, Argentina, Canada, México, Panama, Dominican Republic and Venezuela. Social Media was also an important component of the event. Guests uploaded more than 75 pictures/posts with the #forbeslatam and #forbeslatamforum hashtags.