Brand Biscayne Beach as the hottest address in the emerging East Edgewater neighborhood and drive sales among local and international buyers looking for a luxury condominium, either as their primary or secondary residence.
LINKS launched an extensive print campaign throughout Miami, New York and Latin America. In South Florida, the focus of the campaign was on local, affluent lifestyle publications to target the local, direct buyer. On the other hand, in New York the campaign focused on real estate and general news publications to target brokers and realtors. The Latin American print campaign focused on pan-regional, in-flight and business and investment publications to target the affluent Latin American who travels often for business, that is looking for a secondary residence in Miami. The campaign also incorporated targeted digital efforts in Miami and New York on real estate or general business websites.
Through a print-centric campaign, LINKS helped garner leads and sales for Biscayne Beach residences. Since the units went on-sale in August of 2013, 65% of the 399 units have been sold in pre-construction and after the groundbreaking. Furthermore, three other projects have developed in East Edgewater.