Corporate Caterers is a technological pioneer and leader in customer service in its field; however, given its lack of original content and social presence, they did not position themselves as experts.
Through interviews, research and marketing analysis, LINKS crafted blog posts that spotlighted Corporate Caterers’ strengths. LINKS also helped Corp Caterers update their site on a monthly basis and educated their team on ways to improve their overall market presence organically – news updates, social media, etc.
LINKS helped Corporate Caterers grow beyond the network of word-of-mouth. With their new original content, Corporate Caterers was able to repurpose it and share on all social platforms. This new content doubled traffic to their national site, trickling down to their regional sites and affecting all franchisees. Their website’s retention rate increased by 1.28%. Given the success within the first 90 days of their campaign, Corporate Caterers has now moved into the sphere of digital PR – increasing it’s original content posts to 4x a month and using content amplification as a means to to spot trends as to where they will open more franchises across the nation.