In an effort to create and enhance the relations between the Cayman Islands and local press in Argentina & Brazil, LINKS proposed a Media FAM Trip.
Secure the most accurate coverage about Cayman Islands as a prominent and distinctive destination in the Caribbean through the participation of 5 top-tier aligned journalists from each market.
LINKS WorldGroup secured 12 pieces of coverage in key international media. Top 2 newspapers from each market created coverage about Cayman Islands from a vacation perspective. Journalists’ from both markets changed their perception about Cayman Islands creating further coverage opportunities in the mid & long-term.