Introduce the new line of Carrera sunglasses to the Dominican Republic fashion scene in order to amplify brand awareness and generate sales.
LINKS planned and executed a Carrera Ignition Night Party in one of the hottest nightclubs in Santo Domingo, La Chismosa. The event featured an exhibition of the new collection of sunglasses, models to represent the four lines within the collection, a signature Carrera drink and a notable Dominican DJ. Media coverage was pursued with the dissemination of a press release to all local outlets and personal delivery of the event invitation to over 250 media, client, fashion bloggers and Dominican personalities. Post-event coverage of the party was pitched to garner social press.
A total of 180 guests attended the event including Dominican celebrities Vicente García, Ney Díaz and Ingrid Gomez. LINKS secured a total of 37 media placements in key national publications such as Listín Diario, Diario Libre and El Caribe and top fashion publications like Pandora, Ritmo Social and República Fashionista. Additionally, 3A secured 5 broadcast segments. These placements had a total of 24 million impressions and an overall ad value of over $79,000.