Increase local, national and International brand awareness for the newly launched brand, Indie Soul, as a luxury, bohemian clothing and accessories brand specializing in swimwear, cover-ups and dresses.
LINKS planned and executed Indie Soul’s collaboration in multiple projects with local and international recognition. International exposure was attained through participation in the first ever Mercedes Benz Fashion Week in Dominican republic, hosted in 2015. Debuting it’s new swim and resort-wear line, Indie Soul received global recognition throughout the event and editorial recognition through pre- and post-event pitching. National recognition was attained through Indie Soul’s feature on the cover of the Sport’s Illustrated Swim 2015 cover. Model Hannah Davis chose Indie Soul’s swimsuit – one of four featured in the publication. Through targeted public relations efforts LINKS was able to gain recognition of this success by multiple local and national fashion publications. Locally, LINKS organized a collaboration between Costa Hollywood Condo Resort and Indie Soul in which Tim Gorgol, Creative Director, designed and debuted a custom, sexy swimwear collection inspired by the luxury lifestyle of South Beach – the launch of this swimwear line was held in the Mary Brickell Village boutique to which many local media, socialites and bloggers attended.
Securing a total of over 30 media placements in national an international publications such as Haute Living (US), Miami New Times (US), AOL. On Style (US), Sports Illustrated (US), Reuters (US), Deco Drive 7 News WSVN (US), Diario Libre (Dominican Republic) and more.