Increase brand awareness of Safilo Group and their consumer product brands in Latin America with limited distribution channels and in-market product availability via strict media relations efforts.
A strategic pitching calendar was developed for proprietary and licensed brands along with a target media map based off of individual brand’s consumers. LINKS pursued a comprehensive media relations campaign to engage top tier publications throughout the region with Sáfilo Group’s portfolio.
As a result LINKS successfully increased coverage of Smith Optics, Carrera and Polaroid in the targeted markets of Chile and Peru. In 2014, LINKS secured a total of 260 media placements. These placements have obtained a reach of more than 226,015,862 potential consumers and a total ad value of more than $3,672,937.41