Kayak

Challenge Build organic content in order to educate the Colombian consumer about the tools and advantages of Kayak. Basically, what is and what is not Kayak, and how can it helps to change the travel experience.  Strategy Consolidate a map of possible influencers who can be eligible to be a brand ambassador. At the end…

AC Hotel San Juan Condado Debuts as San Juan’s Newest Lifestyle Hotel 

Overview The 233-room AC Hotel San Juan Condado announced their grand opening on April 19, inviting guests to experience Puerto Rico’s newest lifestyle hotel on the “Island of Enchantment.” Public Relations Strategy LINKS WorldGroup developed and distributed the approved English and Spanish versions of the press release to U.S. Mainland and U.S. Hispanic media. Results Obtained…

Marriot International (PR)

Challenge In 2015, Marriott International and Universal Music Group launched a global marketing partnership. In order to drive awareness to the partnership Marriott International and Universal Music Group created a series of concerts called #WITHTHEBAND.  Strategy Drive business around Marriott Internationals portfolio of brands and shift perception of Marriott among milennials by leveraging Universal Music…

JetBlue (Mexico)

Challenge In celebration of JetBlue’s inaugural flights between Mexico City, Fort Lauderdale and Orlando, LinksWorld Group representatives organized and executed an inaugural declaration, press conference and cocktail in the Mexico City International Airport on October 1st 2015. In celebration of the new route from MEX-FLL, JetBlue along with Greater Fort Lauderdale Convention & Visitors Bureau,…

Israel Ministry of Tourism

Challenge Present the destination and the representatives of Israel with the strategic allies of the tourist industry in Mexico. Strategy To create an event taking advantage of the visit of the Minister of Tourism of Israel, Yariv Levin, to begin to establish relationships to promote Israel in the Mexican market. Results LINKS WorldGroup gathered a…

Cayman Islands Department of Tourism (Trade)

Challenge In an effort to drive communications from a B2B & B2C perspective and subsequently generate new opportunities for visitation to the Cayman Islands from key Latin American markets (Argentina & Brazil), LINKS WorldGroup activated a Travel Agencies Program ("TAP") aimed to identify key travel operators in each market and subsequently create relationships to introduce the destination, communicate…

Cayman Islands Department of Tourism (PR)

Challenge In an effort to create and enhance the relations between the Cayman Islands and local press in Argentina & Brazil, LINKS proposed a Media FAM Trip.  Strategy Secure the most accurate coverage about Cayman Islands as a prominent  and distinctive destination in the Caribbean through the participation of 5 top-tier aligned journalists from each market. …

Kayak

Challenge Create awareness in order to be perceived as a source of solid information and the introduction of the new Country Manager for Colombia, Chile and Peru, Claudia Tellez.  Strategy Created an event (breakfast) for the media in order to present the Mobile Travel Report. It was the perfect moment to inform about extensive, relevant,…

Viva Air Peru

Challenge Create awareness and brand recognition of Viva Air, as the first Peruvian low cost airline to operate in our market under real low cost modaity. Strategy Secure key econonomic, general news and tourism media coverage to position venue as the first Peruvian low cost airline. Results LINKS World Group secured 75 pieces of coverage…