Kayak

Challenge Build organic content in order to educate the Colombian consumer about the tools and advantages of Kayak. Basically, what is and what is not Kayak, and how can it helps to change the travel experience.  Strategy Consolidate a map of possible influencers who can be eligible to be a brand ambassador. At the end…

Marriot International (PR)

Challenge In 2015, Marriott International and Universal Music Group launched a global marketing partnership. In order to drive awareness to the partnership Marriott International and Universal Music Group created a series of concerts called #WITHTHEBAND.  Strategy Drive business around Marriott Internationals portfolio of brands and shift perception of Marriott among milennials by leveraging Universal Music…

JetBlue (Mexico)

Challenge In celebration of JetBlue’s inaugural flights between Mexico City, Fort Lauderdale and Orlando, LinksWorld Group representatives organized and executed an inaugural declaration, press conference and cocktail in the Mexico City International Airport on October 1st 2015. In celebration of the new route from MEX-FLL, JetBlue along with Greater Fort Lauderdale Convention & Visitors Bureau,…

Israel Ministry of Tourism

Challenge Present the destination and the representatives of Israel with the strategic allies of the tourist industry in Mexico. Strategy To create an event taking advantage of the visit of the Minister of Tourism of Israel, Yariv Levin, to begin to establish relationships to promote Israel in the Mexican market. Results LINKS WorldGroup gathered a…

Cayman Islands Department of Tourism (Trade)

Challenge In an effort to drive communications from a B2B & B2C perspective and subsequently generate new opportunities for visitation to the Cayman Islands from key Latin American markets (Argentina & Brazil), LINKS WorldGroup activated a Travel Agencies Program ("TAP") aimed to identify key travel operators in each market and subsequently create relationships to introduce the destination, communicate…

Cayman Islands Department of Tourism (PR)

Challenge In an effort to create and enhance the relations between the Cayman Islands and local press in Argentina & Brazil, LINKS proposed a Media FAM Trip.  Strategy Secure the most accurate coverage about Cayman Islands as a prominent  and distinctive destination in the Caribbean through the participation of 5 top-tier aligned journalists from each market. …

Kayak

Challenge Create awareness in order to be perceived as a source of solid information and the introduction of the new Country Manager for Colombia, Chile and Peru, Claudia Tellez.  Strategy Created an event (breakfast) for the media in order to present the Mobile Travel Report. It was the perfect moment to inform about extensive, relevant,…

TNZ

Challenge To explain all that New Zealand has to offer and create networking alliances to generate interest between the editors and start new publishing proposals for the destination as a main travel option for Mexicans. Strategy LINKS worked closely with the tourism board to put together an event with traditional food and wine, that position…

JetBlue (DR)

Challenge Position JetBlue as the Dominicans' favorite airline with the support of the main artistic and cultural events of the Dominican Republic. Since the cities Santiago and Santo Domingo are cities focus for the brand. Strategy In JetBlue Airways for the eighth consecutive year endorses the Santiago Carnival, with the purpose of enhancing Dominican culture…

KAYAK Mobile Travel Report (Chile)

Challenge Event with press to presentation study of trends of Chilean digital travelers carried out by the company KAYAK. Brand positioning in the country through data of interest to the population. Create users awareness from the company services and generate traffic to digital KAYAK platforms. Strategy Media advisory of technology, tourism, lifestyle, business and general…