LINKS WorldGroup Renews its Collaboration with Safilo Group
LINKS WorldGroup, an American agency for marketing and public relations with significant presence in more than 30 countries around the world, announced the renovation with views to 2018, with the Italian company Safilo Group, second largest producer of eyeglasses worldwide.
With this renovation, LINKS WorldGroup will continue leading the communication strategy of the multinational company, taking charge of the entire portfolio of Safilo Group, which has brands such as: Dior, Tommy Hilfiger, Fendi, Carrera, Max Mara, Jimmy Choo, among others. Furthermore, the agreement aims towards brand executives, and corporate area positioning of the European company.
“Without a doubt, Safilo Group is one of LINKS WorldGroup’s biggest clients. This renewal gives us the responsibility to take their brands portfolio and enterprise communications to the next level and we are very excited about it. Advising a company as big as Safilo, a market leader with major brands, is a challenge that we will face to the best of our ability and with the same energy we have put so far,” explained LINKS WorldGroup’s CEO, Edward de Valle II.
On the other hand, Rodrigo Viadas, PR & Communication Manager LATAM, highlighted the work of the company based in Miami, and said that: “We are happy to continue in this alliance, as it gives continuity to what has been done in Latin America and other markets. The results delivered by LINKS WorldGroup are up to our standards and I have no doubts that in 2018 we will continue improving and increasing our presence in all the countries the company serves.”
With presence throughout the Caribbean and Latin America, and with offices in Argentina, Brazil, Chile, Colombia, Mexico, Panama, Peru and the Dominican Republic, LINKS WorldGroup has become a leading marketing and communication firm within the hospitality, technology and lifestyle segments in Latin America and the Caribbean. Among its clients, there are luxury and lifestyle brands such as: Highgate Hotels in New York City, The Quin Hotel, WESTHOUSE Hotel New York, The Knickerbocker, New Zealand Tourist Office, Cayman Islands Tourism Department; Israel Ministry of Tourism, KAYAK Corporation, Safilo Group, MasterCard, HTC Corporation, Roku Inc., among others.