Effectiveness in Today’s Viral Video World
Online videos have become today’s addiction of choice for many, with some consumer spending their days watching one video after another. And content marketers couldn’t have asked for a better, more powerful medium to hook their audiences. Videos derive their appeal from the power of visuals, words and a personal presence that is hard to achieve with other mediums.
“Not all videos are alike, nor are all videos marketed equally well. This calls for a new and renewed thinking on how to produce and distribute them to an audience that is now eager to watch anything that is put up online,” says Edward De Valle of LINKS WorldGroup.
The figures for video marketing are astounding, with one survey revealing an average watch time of 5.5 hours every day per consumer. In this mass appeal, videos have taken over blogs, infographics and other marketing material by a great distance. The sales figures support the effectiveness of video marketing and advertising, with data showing a jump in sales when videos are included.
For video production, LINKS offers a complete set of services that allow companies to produce and disseminate the most impactful videos possible. LINKS has created a unique strategy to incorporate paid media campaigns around every client’s individual financial goals. The activities are implemented with prior research and include both the traditional and new media formats. Some of the major paid media services include apps and mobility, online videos, social, below the line activation, and television and cable.
Every day, social media sites report between 6-8 billion video views. Therefore, it’s no wonder every other business today aspires to create that one ‘viral video’. For 2018, companies should expect and plan for greater refinement and improvement in production and marketing of videos. The following three issues will gain limelight in the year 2018:
Firstly, the autoplay feature has been slightly contentious among advertisers owing to unique consumer preferences. Some like to watch one video after another, while other consumers are discreet and wish to have better control over what they watch.
Secondly, native video is not to be discarded. In fact, it is seen as a better alternative to hosting videos on social networking sites due to various reasons. It is easier to gather detailed statistics from one’s own website or server, and the video itself can be presented and marketed smarter. One should expect a rise in native video hosting as well.
Lastly, the share of video streaming in total data consumed online will increase even further from the current 75+ percent to over 80 percent. Video marketing must, therefore, be a major component of marketing efforts for all industries, be it manufacturing, real estate, travel or consumer goods.
“The rise of the video is amazing, and we expect its march to continue in the coming years. Businesses in education, travel, retail, and hospitality should consider more refined strategies for delivering video content to their audience and customers,” says Edward De Valle.
LINKS WorldGroup has emerged as a major marketing communications agency on a global scale due to its ability to give a voice to their client’s vision. Since its strategies are geared towards return on investment, its team has gained expertise in executing marketing plans that bring revenue and deliver results by combining both traditional and new media. As a research-oriented and forward thinking agency, LINKS is able to generate remarkable results for its clients in a wide range of industries.
In digital marketing too, videos are central to any campaign, and LINKS has a full bouquet of offerings. Digital marketing is known to be a complicated affair, and ad budgets that are often huge can be ineffective if buzzwords abound and results are meager. LINKS, therefore, has worked on campaign strategies to bring in traffic that matters and create conversations. Some of the offerings in this field include e-mail and contextual marketing, pay per click, SEO and social media, banner network ads and geo-tracking.
LINKS also aims to build long relationships with clients and their audience through a strategic communication process. This translates into creative and adaptable ways to reach the target audience. The industries that LINKS can serve include consumer goods, travel, real estate, education, health, luxury lifestyle and many more. The offerings include blogging and media relations, branding, events, research, internal communications and social media marketing.