As technology advances, the world has become more connected than ever before. Today, consumers around the globe are constantly using their mobile devices to connect not only with their immediate surroundings but with the rest of the world as well.
As social media becomes increasingly engrained into our daily lives, it has also become an incredibly valuable tool for marketers and brands. Now more than ever, brands want to be “liked,” and social media platforms like Facebook, Twitter and Instagram afford brands the ability to connect directly with their customers.
Over the last several years, the media buying landscape has undergone a dramatic shift. With advances in technology being developed and adopted by marketers at an increasingly rapid rate, discussions surrounding these innovative marketing technologies have recently been at the center of the advertising industry.