Over the last several years, the media buying landscape has undergone a dramatic shift. With advances in technology being developed and adopted by marketers at an increasingly rapid rate, discussions surrounding these innovative marketing technologies have recently been at the center of the advertising industry.Details
The world’s largest consumer tech show — the Consumer Electronics Show (also known as CES) — is set for Jan. 5-8, 2017, in Las Vegas. CES attracts manufacturers, retailers, industry analysts, senior-level executives and media members galore to its show floor. Last year saw more than 170,000 attendees from all over the world descend upon Sin City.Details
Evolution in technology is enabling more “things” to connect more often around the world, at a pace that’s showing no sign of slowing down.
By 2020, 70 percent of people across the world will be smartphone users and countries in Asia, Africa and the Middle East will account for 80 percent of the new subscriptions
It has been a decade since former Mayor Michael R. Bloomberg decided to ramp up New York City’s efforts to attract more tourists, and city officials say there is no end to the influx on the horizon.
In Berlin on Wednesday, Fred Dixon, the chief executive of New York’s tourism-marketing agency, NYC & Company, plans to announce a forecast of 59.7 million visitors this year.
Per the approved deal, Starwood’s shareholders will receive 0.8 shares of Marriott along with $21.00 in cash for each share they hold. In addition, they will receive a separate consideration from the spin-off of the company’s timeshare business – Vistana Signature Experiences. Vistana Signature Experiences was acquired by Interval Leisure Group, Inc. in May this year.Details
The Knickerbocker was ranked as the #5 hotel in the US, the number #3 hotel in New York
WestHouse was named the #6 property in New York City.
LINKS Worldgroup, an integrated marketing communications agency headquartered in Miami, announced it has been appointed as the public relations agency of record for HTC Corporation in Latin America.Details
Diverse class includes startups in blockchain, conversational commerce, smart transportation, cyber security and personal money managementDetails
Craft public relations material that fits the brand, the consumer and especially the medium
Content is key, now more than ever.Details