NEW YORK—Lou Hammond & Associates has added seven new clients for public relations, digital marketing and positioning. In the travel sector, the firm is working for Brightline, an express train travel service in Florida; Colorado’s Snowmass Tourism; Panama City, Fla.; and Visit Alexandria. New technology clients include BoomTown, a web-based software company, and CrowdReach, a web and mobile communication platform. The firm has also added Lampe Berger Paris, a leader in home fragrance.
SAO PAULO—Following a region-wide review of its public relations support, tramsaction processing company Amadeus has appointed Speyside Corporate Relations as its public relations agency for Brazil, Argentina, Chile, Uruguay and Paraguay. The Speyside team will provide support to Amadeus with a focus on enhancing media relationships and increasing Amadeus’ share of voice across the region.
SAN FRANCISCO—Liberty Communications has been selected by Exact Ventures, an independent market intelligence firm, to raise brand awareness and revamp its website. The integrated communications campaign includes PR and social media to promote thought leadership and raise the company’s profile.
LOS ANGELES—The Pollack PR Marketing Group has been retained by Bob Hope USO to support its ongoing issue management needs and its 75thAnniversary community relations outreach efforts. PPMG will bolster community awareness of Bob Hope USO’s services and programs and will provide strategic counsel on various challenges facing the organization as its flagship center prepares to be relocated at LAX.
MIAMI—Links Worldgroup, a full-service marketing communications agency with focus in Latin America, has been named public relations agency for Kayak, a leading travel search engine. Links will represent Kayak in Mexico, Chile, Colombia and Peru, handling strategy development, content marketing, crisis management and media relations.
ATLANTA—Brandware, a communications firm specializing in enthusiast brands, has been selected by CXC Simulations, the leading manufacturer of racing simulators for both professional and home use, to support its 2016 expansion plans with media relations and digital content. Brandware’s Los Angeles, California, and Atlanta teams will partner with CXC.
NEW YORK—Affect, a public relations and social media firm specializing in technology, healthcare and professional services, was selected by leading SaaS companies, Diligent Corporation and Ghostery, to spearhead their communications programs.
BOSTON—Tier One Partners has added three new clients: 24M, ADA-ES and QM Power.