Marriott International Caribbean & Latin America Names LINKS Worldgroup as Public Relations Agency of Record in Brazil
LINKS Worldgroup, a leading integrated marketing communications agency headquartered in Miami, Florida, announced it has been appointed as the public relations agency of record for Marriott International Caribbean & Latin America in Brazil. LINKS is currently the agency of record for Marriott in Spanish-speaking Latin America, including Argentina, Chile, Colombia, Mexico, Panama, Peru and Venezuela.
LINKS will be responsible for the development of earned communications strategy, including media relations, influencer marketing, blogger outreach and events from the agency’s Brazilian headquarters in São Paulo. As the region’s largest economy, Brazil continues to be an important focus for Marriott International, who is set to introduce various new brands in the market in 2016.
“Bridging the gap between Spanish-speaking Latin America and Brazil is hugely important for our multinational clients who work within the region. We are looking forward to incorporating Marriott International Brazil into our overall public relations strategy for the region and informing consumers of the vast portfolio of options that Marriott International has to offer the modern traveler,” stated Edward de Valle II, LINKS Worldgroup’s Chairman.
LINKS Worldgroup has rapidly grown to become an industry leader in the Caribbean and Latin America with a robust portfolio of travel and hospitality clients including Marriott International’s portfolio of brands (JW Marriott, Marriott Hotels, Autograph Collection, Renaissance Hotels, AC Hotels by Marriott); HighGate Hotels’ luxury/lifestyle portfolio (ROW NYC, The Quin, WestHouse Hotel New York, The Knickerbocker); Tourism New Zealand; Cayman Islands Tourism Board; KAYAK; JetBlue; MasterCard; among other clients.
LINKS Worldgroup, headquartered out of Miami, maintains offices throughout the Caribbean and Latin America with offices in Argentina, Brazil, Chile, Colombia, Dominican Republic, Mexico, Panama, Peru and Puerto Rico.