Marriott International CALA March 2016 PR Report_4.15.16

Marriott International CALA March 2016 PR Report 4.15.16

Results Overview

March 2016

Number of Press Release Distributed

Number of Press Clips

737

Number of Tier One Clips

381

Total Printed Articles

272

Total Online Articles

464

Total TV Stories

Total Radio Spots

Countries Published

Total Equivalent Ad Value (USD)

$1,082,000

Impressions (Circulation)

175,023,317

Results Overview by Country

March Headlines

JW Marriott Hotel in Monterrey, Mexico to Open in 2019 – March 2, 2016
Total Impressions: 306,200

JW Marriott Latin America and Caribbean Celebrate the Culinary Spirit of Carnaval with
the Last Episode of the Chef’s Table Series – March 15, 2016
Total Impressions: 221,640

Marriott International Reaffirms Commitment to Merge with Starwood Hotels & Resorts
Worldwide – March 15, 2016
Total Impressions: 1,853,426

Marriott International’s Statement Regarding Proposed Starwood Merger Acquisition –
March 18, 2016
Total Impressions: 227,920

Marriott International and Starwood Hotels & Resorts Worldwide Sign Amended Merger
Agreement – March 21, 2016
Total Impressions: 6,082,725

U.S. Clears Marriott to Engage in Business Development in Cuba – March 21, 2016
Total Impressions: 112,470

Marriott International Reaffirms Its Commitment to Acquire Starwood Hotels & Resorts
Worldwide; Says Its Signed Deal Provides Greater Long-Term Value – March 28, 2016
Total Impressions: 46,000

Marriott Named a Top Corporation for Supporting Women-Owned Businesses – March 30,2016
Total Impressions: 64,000

Executive Interviews

Tier 1 Publications

• Punto Mice – Argentina – 111,000
• Revista Gerente – Colombia – 45,000
• Vanidades – Argentina – 45,900
• Architectural Digest – Mexico – 244,000
• Casa Galeria – Panama – 36,000
• Revista Weekend – Argentina – 159,000
• Turismo Cuatro – Chile – 150,000
• Capital Financiero – Panama – 105,000
• JetNews – Mexico – 90,000
• Travel Magazine – Argentina – 45,000
• Portafolio – Colombia – 138,000
• BAE – Argentina – 75,000
• La Prensa– Argentina – 60,000

• Clarin – Argentina – 720,000
• Cronista – Argentina – 174,000
• Ambito Financiero – Argentina – 223,500
• LADEVI – Argentina – 36,000
• La Republica – Colombia – 165,000
• El Espectador – Colombia – 1,143,033
• La Tercera – Chile – 441,000
• Publimetro – Chile – 300,000
• La Estrella de Panama – Panama – 225,000
• Comercio y Justicia – Argentina – 16,500
• Cosmopolitan – Peru – 30,000
• Radio Formula 1470 – Mexico – 75,000
• Asia Sur – Peru – 27,000
• El Comercio – Peru – 266,592

Top Clips

Headline: Marriott Expands in Mexico
Brand: Courtyard by Marriott
Publication: Capital Financiero
Country: Panama
Date: 3/1/2016
Circulation: 105,000
Estimated AD Value: $1,014 USD

Headline: Marriott International Strengthens Presence in Mexico with the Opening of their 120 Hotel in the Country.
Brand: Courtyard by Marriott
Publication: Turismo Cuatro
Country: Chile
Date: 3/1/2016
Circulation: 150,000
Estimated AD Value: $1,117 USD

Headline: Marriott Strengthens Their Presence in Mexico
Brand: Courtyard by Marriott
Publication: JetNews
Country: Mexico
Date: 3/1/2016
Circulation: 90,000
Estimated AD Value: $2,448 USD

Headline: New Hotel in Mexico
Brand: Fairfield Inn & Suites by Marriott
Publication: Revista Weekend
Country: Argentina
Date: 3/10/2016
Circulation: 159,000
Estimated AD Value: $1,951 USD

Headline: JW MarriottLaunches New Episode of“The Chef’s Table” on YouTube
Publication: LUHHO
Country: Peru
Date: 3/28/2016
Circulation: 107,000
Estimated AD Value: $1,095 USD

Headline: Marriott International Expands in Colombia
Brand: Marriott International
Publication: Travel Magazine
Country: Argentina
Date: 3/1/2016
Circulation: 45,000
Estimated AD Value: $287 USD

Headline: Marriott Announces Two Hotel Openings in Cartagena
Brand: Marriott International
Publication: Portafolio
Country: Colombia
Date: 3/1/2016
Circulation: 138,000
Estimated AD Value: $1,175 USD

Headline: Marriott Opens New Hotels
Brand: Marriott International
Publication: Capital Financiero
Country: Panama
Date: 3/7/2016
Circulation: 105,000
Estimated AD Value: $1,014 USD

Headline: Starwood Hotels & Resorts Joins Marriott
Brand: Marriott International
Publication: Buenos Aires Económico
Country: Argentina
Date: 3/22/2016
Circulation: 75,000
Estimated AD Value: $1,276 USD

Headline: Marriott and Starwood
Brand: Marriott International
Publication: Clarín
Country: Argentina
Date: 3/22/2016
Circulation: 720,000
Estimated AD Value: $1,085 USD

Headline: Marriott buys Starwood, Owner of Sheraton, and Returns to Argentina
Brand: Marriott International
Publication: El Cronista
Country: Argentina
Date: 3/22/2016
Circulation: 174,000
Estimated AD Value: $5,068 USD

Headline: Starwood to Merge with Marriott not Chinese Hotel Group
Brand: Marriott International
Publication: Ambito Financiero
Country: Argentina
Date: 3/22/2016
Circulation: 223,500
Estimated AD Value: $2,306 USD

Headline: Marriott acquires Starwood hotel chain
Brand: Marriott International
Publication: La Prensa
Country: Argentina
Date: 3/22/2016
Circulation: 60,000
Estimated AD Value: $4,367 USD

Headline: Starwood and Marriott Confirm Merger
Brand: Marriott International
Publication: La Agencia de Viajes
Country: Argentina
Date: 3/28/2016
Circulation: 36,000
Estimated AD Value: $1,241 USD

Headline: Marriott and Starwood Will Operate 12 Local Hotels After Merger
Brand: Marriott International
Publication: La Republica
Country: Colombia
Date: 3/23/2016
Circulation: 165,000
Estimated AD Value: $3,221 USD

Headline: Weekly Business
Brand: Marriott International
Publication: El Espectador
Country: Colombia
Date: 3/27/2016
Circulation: 1,143,033
Estimated AD Value: $1,564 USD

Headline: Starwood Accepts Marriott’s Offer for $13,600M
Brand: Marriott International
Publication: La Tercera
Country: Chile
Date: 3/22/2016
Circulation: 441,000
Estimated AD Value: $2,383 USD

Headline: Two Major Hotel Chains Announce Merger
Brand: Marriott International
Publication: Publimetro
Country: Chile
Date: 3/22/2016
Circulation: 300,000
Estimated AD Value: $1,536 USD

Headline: Marriott’s revised proposal to acquire Starwood is accepted
Brand: Marriott International
Publication: La Estrella de Panama
Country: Panama
Date: 3/23/2016
Circulation: 225,000
Estimated AD Value: $1,043 USD

Headline: Marriott International maintains its offer for Starwood
Brand: Marriott International
Publication: El Comercio
Country: Peru
Date: 3/16/2016
Circulation: 266,592
Estimated AD Value: $1,321 USD

Headline: United States Authorizes Marriott to do Business in Cuba
Brand: Marriott International
Publication: Diario Comercio y Justicia
Country: Argentina
Date: 3/28/2016
Circulation: 16,500
Estimated AD Value: $1,197 USD

Headline: Marriott named top corporation for supporting businesswomen
Brand: Marriott International
Publication: Travel2LATAM
Country: Argentina
Date: 3/31/2016
Circulation: 28,000
Estimated AD Value: $909 USD

Headline: Madrid Fashion Week
Brand: AC Hotels by Marriott
Publication: Cosmopolitan
Country: Peru
Date: 3/13/2016
Circulation: 30,000
Estimated AD Value: $932 USD

Headline: AC by Marriott Will Open 7 Hotels in Latin America
Brand: AC Hotels
Publication: Punto Mice
Country: Argentina
Date: 3/1/2016
Circulation: 111,000
Estimated AD Value: $3,590 USD

Headline: AC Hotels by Marriott to Open 3 New Hotels
Brand: AC Hotels by Marriott
Publication: Gerente
Country: Colombia
Date: 3/10/2016
Circulation: 45,000
Estimated AD Value: $1,306 USD

Headline: Ocean retreat
Brand: JW Marriott
Publication: Asia Sur
Country: Peru
Date: 3/20/2016
Circulation: 27,000
Estimated AD Value:$20,567 USD

Headline: Magic Between the Dessert and the Ocean
Brand: Residence Inn by Marriott
Publication: Architectural Digest
Country: Mexico
Date: 3/1/2016
Circulation: 244,000
Estimated AD Value: $50,000 USD

Headline: Luxurious paradise
Brand: JW Marriott
Publication: Casa Galeria
Country: Panama
Date: 3/24/2016
Circulation: 36,000
Estimated AD Value: $27,555 USD