Marriott International CALA March 2016 PR Report 4.15.16
Results Overview
Results Overview by Country
Results Overview by Country
March Headlines
JW Marriott Hotel in Monterrey, Mexico to Open in 2019 – March 2, 2016
Total Impressions: 306,200
JW Marriott Latin America and Caribbean Celebrate the Culinary Spirit of Carnaval with
the Last Episode of the Chef’s Table Series – March 15, 2016
Total Impressions: 221,640
Marriott International Reaffirms Commitment to Merge with Starwood Hotels & Resorts
Worldwide – March 15, 2016
Total Impressions: 1,853,426
Marriott International’s Statement Regarding Proposed Starwood Merger Acquisition –
March 18, 2016
Total Impressions: 227,920
Marriott International and Starwood Hotels & Resorts Worldwide Sign Amended Merger
Agreement – March 21, 2016
Total Impressions: 6,082,725
U.S. Clears Marriott to Engage in Business Development in Cuba – March 21, 2016
Total Impressions: 112,470
Marriott International Reaffirms Its Commitment to Acquire Starwood Hotels & Resorts
Worldwide; Says Its Signed Deal Provides Greater Long-Term Value – March 28, 2016
Total Impressions: 46,000
Marriott Named a Top Corporation for Supporting Women-Owned Businesses – March 30,2016
Total Impressions: 64,000
Executive Interviews
Tier 1 Publications
• Punto Mice – Argentina – 111,000
• Revista Gerente – Colombia – 45,000
• Vanidades – Argentina – 45,900
• Architectural Digest – Mexico – 244,000
• Casa Galeria – Panama – 36,000
• Revista Weekend – Argentina – 159,000
• Turismo Cuatro – Chile – 150,000
• Capital Financiero – Panama – 105,000
• JetNews – Mexico – 90,000
• Travel Magazine – Argentina – 45,000
• Portafolio – Colombia – 138,000
• BAE – Argentina – 75,000
• La Prensa– Argentina – 60,000
• Clarin – Argentina – 720,000
• Cronista – Argentina – 174,000
• Ambito Financiero – Argentina – 223,500
• LADEVI – Argentina – 36,000
• La Republica – Colombia – 165,000
• El Espectador – Colombia – 1,143,033
• La Tercera – Chile – 441,000
• Publimetro – Chile – 300,000
• La Estrella de Panama – Panama – 225,000
• Comercio y Justicia – Argentina – 16,500
• Cosmopolitan – Peru – 30,000
• Radio Formula 1470 – Mexico – 75,000
• Asia Sur – Peru – 27,000
• El Comercio – Peru – 266,592
Top Clips
Headline: Marriott Expands in Mexico
Brand: Courtyard by Marriott
Publication: Capital Financiero
Country: Panama
Date: 3/1/2016
Circulation: 105,000
Estimated AD Value: $1,014 USD
Headline: Marriott International Strengthens Presence in Mexico with the Opening of their 120 Hotel in the Country.
Brand: Courtyard by Marriott
Publication: Turismo Cuatro
Country: Chile
Date: 3/1/2016
Circulation: 150,000
Estimated AD Value: $1,117 USD
Headline: Marriott Strengthens Their Presence in Mexico
Brand: Courtyard by Marriott
Publication: JetNews
Country: Mexico
Date: 3/1/2016
Circulation: 90,000
Estimated AD Value: $2,448 USD
Headline: New Hotel in Mexico
Brand: Fairfield Inn & Suites by Marriott
Publication: Revista Weekend
Country: Argentina
Date: 3/10/2016
Circulation: 159,000
Estimated AD Value: $1,951 USD
Headline: JW MarriottLaunches New Episode of“The Chef’s Table” on YouTube
Publication: LUHHO
Country: Peru
Date: 3/28/2016
Circulation: 107,000
Estimated AD Value: $1,095 USD
Headline: Marriott International Expands in Colombia
Brand: Marriott International
Publication: Travel Magazine
Country: Argentina
Date: 3/1/2016
Circulation: 45,000
Estimated AD Value: $287 USD
Headline: Marriott Announces Two Hotel Openings in Cartagena
Brand: Marriott International
Publication: Portafolio
Country: Colombia
Date: 3/1/2016
Circulation: 138,000
Estimated AD Value: $1,175 USD
Headline: Marriott Opens New Hotels
Brand: Marriott International
Publication: Capital Financiero
Country: Panama
Date: 3/7/2016
Circulation: 105,000
Estimated AD Value: $1,014 USD
Headline: Starwood Hotels & Resorts Joins Marriott
Brand: Marriott International
Publication: Buenos Aires Económico
Country: Argentina
Date: 3/22/2016
Circulation: 75,000
Estimated AD Value: $1,276 USD
Headline: Marriott and Starwood
Brand: Marriott International
Publication: Clarín
Country: Argentina
Date: 3/22/2016
Circulation: 720,000
Estimated AD Value: $1,085 USD
Headline: Marriott buys Starwood, Owner of Sheraton, and Returns to Argentina
Brand: Marriott International
Publication: El Cronista
Country: Argentina
Date: 3/22/2016
Circulation: 174,000
Estimated AD Value: $5,068 USD
Headline: Starwood to Merge with Marriott not Chinese Hotel Group
Brand: Marriott International
Publication: Ambito Financiero
Country: Argentina
Date: 3/22/2016
Circulation: 223,500
Estimated AD Value: $2,306 USD
Headline: Marriott acquires Starwood hotel chain
Brand: Marriott International
Publication: La Prensa
Country: Argentina
Date: 3/22/2016
Circulation: 60,000
Estimated AD Value: $4,367 USD
Headline: Starwood and Marriott Confirm Merger
Brand: Marriott International
Publication: La Agencia de Viajes
Country: Argentina
Date: 3/28/2016
Circulation: 36,000
Estimated AD Value: $1,241 USD
Headline: Marriott and Starwood Will Operate 12 Local Hotels After Merger
Brand: Marriott International
Publication: La Republica
Country: Colombia
Date: 3/23/2016
Circulation: 165,000
Estimated AD Value: $3,221 USD
Headline: Weekly Business
Brand: Marriott International
Publication: El Espectador
Country: Colombia
Date: 3/27/2016
Circulation: 1,143,033
Estimated AD Value: $1,564 USD
Headline: Starwood Accepts Marriott’s Offer for $13,600M
Brand: Marriott International
Publication: La Tercera
Country: Chile
Date: 3/22/2016
Circulation: 441,000
Estimated AD Value: $2,383 USD
Headline: Two Major Hotel Chains Announce Merger
Brand: Marriott International
Publication: Publimetro
Country: Chile
Date: 3/22/2016
Circulation: 300,000
Estimated AD Value: $1,536 USD
Headline: Marriott’s revised proposal to acquire Starwood is accepted
Brand: Marriott International
Publication: La Estrella de Panama
Country: Panama
Date: 3/23/2016
Circulation: 225,000
Estimated AD Value: $1,043 USD
Headline: Marriott International maintains its offer for Starwood
Brand: Marriott International
Publication: El Comercio
Country: Peru
Date: 3/16/2016
Circulation: 266,592
Estimated AD Value: $1,321 USD
Headline: United States Authorizes Marriott to do Business in Cuba
Brand: Marriott International
Publication: Diario Comercio y Justicia
Country: Argentina
Date: 3/28/2016
Circulation: 16,500
Estimated AD Value: $1,197 USD
Headline: Marriott named top corporation for supporting businesswomen
Brand: Marriott International
Publication: Travel2LATAM
Country: Argentina
Date: 3/31/2016
Circulation: 28,000
Estimated AD Value: $909 USD
Headline: Madrid Fashion Week
Brand: AC Hotels by Marriott
Publication: Cosmopolitan
Country: Peru
Date: 3/13/2016
Circulation: 30,000
Estimated AD Value: $932 USD
Headline: Madrid Fashion Week
Brand: AC Hotels by Marriott
Publication: Cosmopolitan
Country: Peru
Date: 3/13/2016
Circulation: 30,000
Estimated AD Value: $932 USD
Headline: AC by Marriott Will Open 7 Hotels in Latin America
Brand: AC Hotels
Publication: Punto Mice
Country: Argentina
Date: 3/1/2016
Circulation: 111,000
Estimated AD Value: $3,590 USD
Headline: AC Hotels by Marriott to Open 3 New Hotels
Brand: AC Hotels by Marriott
Publication: Gerente
Country: Colombia
Date: 3/10/2016
Circulation: 45,000
Estimated AD Value: $1,306 USD
Headline: AC Hotels by Marriott to Open 3 New Hotels
Brand: AC Hotels by Marriott
Publication: Gerente
Country: Colombia
Date: 3/10/2016
Circulation: 45,000
Estimated AD Value: $1,306 USD
Headline: Ocean retreat
Brand: JW Marriott
Publication: Asia Sur
Country: Peru
Date: 3/20/2016
Circulation: 27,000
Estimated AD Value:$20,567 USD
Headline: Ocean retreat
Brand: JW Marriott
Publication: Asia Sur
Country: Peru
Date: 3/20/2016
Circulation: 27,000
Estimated AD Value:$20,567 USD
Headline: Magic Between the Dessert and the Ocean
Brand: Residence Inn by Marriott
Publication: Architectural Digest
Country: Mexico
Date: 3/1/2016
Circulation: 244,000
Estimated AD Value: $50,000 USD
Headline: Magic Between the Dessert and the Ocean
Brand: Residence Inn by Marriott
Publication: Architectural Digest
Country: Mexico
Date: 3/1/2016
Circulation: 244,000
Estimated AD Value: $50,000 USD
Headline: Luxurious paradise
Brand: JW Marriott
Publication: Casa Galeria
Country: Panama
Date: 3/24/2016
Circulation: 36,000
Estimated AD Value: $27,555 USD
Headline: Luxurious paradise
Brand: JW Marriott
Publication: Casa Galeria
Country: Panama
Date: 3/24/2016
Circulation: 36,000
Estimated AD Value: $27,555 USD