LINKS WorldGroup Shares Top Trends in Content Marketing Landscape for 2018
LINKS WorldGroup is on a roll when it comes to content marketing, reaching out to every part of the world. Content is now a major part of all marketing initiatives and everyone wants to know what’s in store for 2018. LINKS WorldGroup has outlined some of next year’s best trends, and at the top are automation and artificial intelligence, visual media, and connecting with people.
As corporates devote billions of dollars to content marketing, the size of the market by the end of 2018 will be over $30 billion. At stake are growth and expansion, and the return on investment that comes with investing in content. LINKS is certainly geared up for this as its offerings encompass a wide range of industries and services, from digital and paid media to public relations, design and content creation.
By the beginning of 2018, one should expect more and more artificial intelligence and automation going into content creation. Today, search engines are also relying heavily on such algorithms for creating better search results. For content creators in digital and paid media, it is important to leverage aggregated content from users, and invest in software that can re-create content based on raw data from social media.
Visual content in the form of memes, animated graphics, short videos and infographics has been on the rise for some time now. This trend will continue unabated into 2018. With better speeds available for smart phones, video content is like icing on the cake for content marketers. LINKS has already made a presence in the design field, and offers visual content for a host of industries such as retailers, real estate firms, health, education and luxury lifestyle products.
If social media brought to the fore the power of being connected and the appeal of user-generated content, 2018 will push it even further by focusing on content that is close to people with its emotional appeal and logical thrust. Digital marketing is thus gearing up to shift focus to content that keeps the audience at the center. For LINKS, this is the way for both designs and paid media to take in order to get better traction and returns. LINKS expects the influence of this trend to be of great advantage to retail and other B2C sectors where customer connection is important.
Other than the shift to automation, visual content and personal connection, other areas will emerge in content marketing in 2018. Beyond B2C, content marketing will become even more attractive to B2B clients, who will plan to spend more on engaging content. In addition, newer platforms are also likely to emerge for publishing content that are either faster, more effective or have a wider connection with a global audience.
“As we move into 2018, the style of content marketing from the past few years tells us to expect bigger things to come. No business today can do without some form of content marketing, and with specialized tools for insights and research, we will have much better return on investment in the years ahead,” said Edward De Valle of LINKS WorldGroup.
LINKS WorldGroup has emerged as a major marketing communications agency on a global scale due to its ability to give a voice to their client’s vision. Since its strategies are geared towards return on investment, its team has gained expertise in executing marketing plans that bring revenue and deliver results by combining both traditional and new media. As a research oriented and forward-thinking agency, LINKS is able to generate remarkable results for its clients in a wide range of industries.
For the year 2018, LINKS has outlined its offerings in the paid media and visual design space. LINKS has created a unique strategy to weave its paid media campaigns around the client’s financial goals. The activities are informed by prior research, and include both the traditional and new media formats. Some of the major paid media services include apps and mobility, online videos, social, below-the-line activation, and television and cable.
Visual designs are one of the main pillars of any business outreach, promotion and marketing activity. A good design makes for a good business, and LINKS specializes in creating stunning designs for a wide range of platforms. From logos and social media to infographics, printed material, and any form of branded content, the design portfolio at LINKS is vast and comprehensive.