Cayman Islands Department of Tourism Names LINKS Worldgroup as PR and Media AOR in Latin America
LINKS Worldgroup, a marketing and communications company based in Miami, Florida, announced it has been appointed as the public relations and media agency of record for the Cayman Islands Department of Tourism in Latin America following a competitive review of regional agencies.
LINKS will be entrusted to develop the communications strategy, including media relations, travel trade program, influencer marketing, media planning and buying for the “culinary capital of the Caribbean” in South America’s two largest economies—Argentina and Brazil.
“We are excited and honored to have been selected as the Cayman Islands Department of Tourism’s agency of record. The Cayman Islands is an undiscovered location for Latin American consumers and we intend upon building increased levels of brand awareness for the destination in the region’s primary source markets through an integrated marketing communications plan,” said Edward de Valle II, LINKS Worldgroup Chairman.