As social media becomes increasingly engrained into our daily lives, it has also become an incredibly valuable tool for marketers and brands. Now more than ever, brands want to be “liked,” and social media platforms like Facebook, Twitter and Instagram afford brands the ability to connect directly with their customers.
Over the last several years, the media buying landscape has undergone a dramatic shift. With advances in technology being developed and adopted by marketers at an increasingly rapid rate, discussions surrounding these innovative marketing technologies have recently been at the center of the advertising industry.
The world’s largest consumer tech show — the Consumer Electronics Show (also known as CES) — is set for Jan. 5-8, 2017, in Las Vegas. CES attracts manufacturers, retailers, industry analysts, senior-level executives and media members galore to its show floor. Last year saw more than 170,000 attendees from all over the world descend upon Sin City.